About
The term Search Engine Optimization describes a diverse set of activities you can do to increase the amount of targeted traffic coming to your site from search engines (also may have heard these activities called Search Engine Marketing or Search Marketing) . This includes things you do to your own site, such as making changes to your text and HTML code. It also includes direct communication with search engines, or search for other sources of traffic, making requests for ads or links. Monitoring, research and review of competition are also part of SEO package.
SEO is not advertising, but may include an advertising component. It is not about public relations, but includes communication tasks similar to that of public relations. As an evolving area of online marketing, SEO may sound complicated, but it is very simple in its basic purposeachieve targeted visitors.
